I often get the questions from clients whether to focus on Google or Baidu for their China online campaigns. My answer is a mix of both depending on the target audience; however this is a bit superficial; so let’s go deeper. Hands down, Baidu is more popular in China then Google; but to define how [...]
Being INDEXED in Google Google is basically a database of web pages and when somebody performs a search on Google it checks its database to bring back pages that are relevant to the search term. If your site is not in the database it cannot appear in the search results. Being in the Google database [...]
Duplicate content. There’s just something about it. Many keep writing about it, and people keep asking about it. In particular, I still hear a lot of webmasters worrying about whether they may have a “duplicate content penalty.” Let’s put this to bed once and for all, folks: There’s no such thing as a “duplicate [...]
