Clarence’s Internet Marketing Insights

Internet Marketing Insights, SEO Expert

All About Keyword Writing

When initially doing keyword research and competition research we’re looking at the numbers. We want to know how much traffic potential the keyword has, how much competition it has, what the AdSense CPC is if we’re doing AdSense but rarely do people think ahead to the content creation part. Some keywords are naturally more difficult [...] Read the story »

Xmas In The Park

Xmas in the park

Some random shots at this year’s Xmas in the park, not a huge fan of this, but since I am staying just 10 mins from Auckland Domain, therefore managed to squeeze an hour to produce this.

Merry Xmas everyone!!!

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Popularity: 91% [?]

How To Build A Blog Part-Time

Many bloggers have dreams of becoming a full-time blogger so they can quit their jobs and work around their own schedule on something that they will will enjoy. Of course, the reality is that only a very small percentage of those who start off with these intentions will ever achieve “pro blogger” status. In order to make it to the point where you can sustain yourself on just a blogging income, you’ll first have to get started somewhere. Building a successful and profitable blog part-time can be a real challenge, but with a strategic plan and a lot of discipline you can certainly build a blog on a part-time basis that can do very well for you financially.

Tips for Building a Blog Part-Time:

Have Realistic Expectations, but be Aggressive

During the time that I’ve been blogging, I’ve come across a huge number of bloggers who start out with so much enthusiasm and passion for building their blog and earning a substantial income. Unfortunately, most of them no longer have the same dedication to their blog or expectations for the future, because the reality was disappointing to them.

If you start out by expecting to earn six figures by working part-time hours, you’re setting yourself up to be disappointed, even if others would consider your results successful. Those who have realistic expectations of what they’ll get out of their blog and what they’ll have to put in will usually be able to stick around long enough to see the fruits of their labor.

Although I think it’s important to realize how much work and time is involved in building a blog, I also think it’s important to be aggressive and to go after success. Those bloggers who I know personally that have done very well did not just put in some effort to see what would happen. Aggressively go after success and it is very achievable.

Approach it for the Long-Term

As I said earlier, building a blog takes time. If you go in with the approach that you’re building an asset that will help you more in the long-term than it will in the short-term, you’ll have an outlook that prepares you for success. Very few bloggers are able to build a strong blog overnight, and if you’re willing to put in a lot of hours early on without a whole lot of reward, you’ll be paid off in the long run. If you’re looking for a short-term answer to making money online, there are better methods than blogging.

Find Your Motivation

Building a blog part-time will require you to make sacrifices in order to dedicate time to your blog. Maybe you’ll lose some time with family and friends, or maybe you’ll have to temporarily give up something that you enjoy. During these times you’ll need to have something that motivates you to keep going. By knowing specifically why you want to build a successful blog, you can always keep that motivation in mind when you’re questioning why you are making sacrifices.

Focus on Building it First, Making Money will Come Later

When it comes to monetizing a blog, I’ve tried both approaches - monetizing from the start and waiting several months before attempting to monetize. After trying both approaches, I think my next blog launch (whenever that may be) will have no ads for a while. Making money from ads with a new site is possible, but the space used for ads may be better off being used to promote something on the site and helping to encourage growth.

Whether you sell ads at first or not, the main focus should be on building a strong blog, not on making as much money as possible. A blog that’s full of valuable, well-targeted content will have plenty of opportunities to make money, but if your focus is on the money rather than the content, the results are likely to suffer.

Set Your Weekly Schedule

Some bloggers encourage a very structured posting schedule and others prefer more flexibility. Personally, I think it all depends on the blog and the style of the blogger. However, even if you’re not scheduling your posts, it’s helpful to have a rough schedule of when you’ll be working on your blog each week. Building a blog takes time and effort, and it’s easy to let other things take priority if the time isn’t scheduled.
Get the Support of Your Family

Depending on your current family situation, your blogging efforts may impact others in a big way. You may be willing to make some sacrifices, but others will also have to be willing. It’s important that those in your family are made aware of your intentions and why you’re doing it. I know I wouldn’t be able to dedicate the time that I do if my wife wasn’t behind me 100%. We both make sacrifices right now, with hopes that it will pay off in the long run.

Set Monthly Goals

As a part-time blogger you’ll need something to keep you going from time-to-time, and you’ll also need some direction in order to keep yourself on the right path. By setting measurable monthly goals you’ll always have something to be working towards, and it will be easy to see how you are progressing.

One of the keys to setting goals is to set the right goals. If you’re main priority is making money, then income should be one of your most significant goals. Other things like pageviews, subscriber growth, inbound links, etc. can ultimately help to make you more money, but don’t lose focus of what’s most important to you, whatever that may be.

Get Involved in the Community

One of the biggest factors in building my primary blog was the help and support of others in the blogging community. Whatever niche you are in there are certainly other bloggers that would be valuable members of your network. Take some time to comment on other blogs, use Twitter, write guest posts, even visit some forums.

You’ll find that blogging is extremely interactive, and it’s pretty hard to build a successful blog without surrounding yourself with other bloggers. People help those that they like and they also tend to follow the blogs of other that they’ve gotten to know on a deeper level.

Find Your Style

One of the biggest mistakes bloggers can make is trying to be like the leading blogs in their niche. There’s nothing wrong with learning from others and observing what works, but make a strong effort to find your own identity and go out of your way to be unique. Do whatever it is that you do best and give others the opportunity to take notice. This is especially important in crowded niches where readers have plenty of other blogs that they could be reading.

Focus on Quality Over Quantity

When it comes to quantity of posts, there is a huge variety. Some bloggers post a few times per month, and others crank out several per day. There is no right or wrong, but make sure you’re allowing yourself enough time to create the highest quality content possible. One really strong post per week is better than 3 or 4 mediocre posts.

Limit the Number of Projects at One Time

As a part-time blogger you’ll be stretched for time as it is. Most likely you’ll have plenty ideas of other projects that you could be starting, but resist the temptation to take on too much, at least until your blog is established. Often, building the blog’s audience in the early days will take more time that it will to maintain the blog in the future, so your schedule may open up a bit if you can be patient.

This is something that I struggle with personally. I currently have 2 blogs and although I post to each one a few times per week, I know that they’re not as strong as they would be if I had fewer responsibilities. In my case, I’m able to manage the two, but it’s not an optimal situation for a one-man operation.

Know What You Want

In terms of income, there is a huge variety of goals from one blogger to the next. One person may want to make $300 a month and another may want to be John Chow and make $30,000 a month. It’s important to know what you want so you can always keep that in mind when you’re working on building the blog. Don’t let others tell you what you should be making or what you should be after, it’s a decision you’ll have to make for yourself.

Celebrate Minor Victories

Because building a blog part-time can take a great deal of discipline and persistence, it’s a good practice to be able to appreciate and enjoy even your minor accomplishments. What you do to celebrate or acknowledge your achievements is up to you, but it’s important that it gives you a sense of satisfaction, yet still motivates you to do even better.

Pay Attention to How You Use Your Time

Efficiency is critical for part-time bloggers. There’s very little time to waste, so pay attention to how you are spending your time and what is producing results. Use a to-do list and daily goals to keep yourself on track and you’ll find that you get more done and you waste less time.

Find Multiple Sources of Income

Selling ad space isn’t the only monetization option for bloggers. I highly advocate mixing in some other sources of income, such as some type of relevant service. Doing freelance writing for other blogs can also help hold you over until your own blogs are producing more income.

Learn from the Best

Take some time to really examine the leading blogs in your niche, or even in other niches. Take notice to what they’re doing to create success and see how you can apply it to your own blog. Make an effort to get to know some of the leading bloggers in your niche, you never know what you’ll be able to pick up from them. Personally, doing freelance work for blogs like Smashing Magazine and Freelance Switch has helped me to get to know some successful and influential bloggers and I’ve learned some things about what it takes to create an A-list blog.

What’s Your Advice for Others?

If you have some advice of your own for part-time bloggers, please leave a comment.

Popularity: 100% [?]

Top 20 Social Bookmarking Sites That work for me

One way backlinks to the pages of a domain give it authority in Google over time. One strategy to gain these backlinks is to bookmark your content in social marking sites that do not use the ‘nofollow’ tag. Generally speaking, the higher the PageRank (PR) of the site, the better.

Here’s 20 such sites that I have been using (PR in brackets):

Note: Please keep the submissions of new sites coming and I will check them out but note that I will only include sites on this list that do not have voting.

  1. Mister-Wong (8)
  2. Backflip (6)
  3. Spurl (6)
  4. Feedmarker (6)
  5. LinkaGoGo (5)
  6. MyLinkVault (5)
  7. Connectedy (5)
  8. SpotBack (5)
  9. A1 Webmarks (4)
  10. OYAX (4)
  11. TeDigo (3)
  12. MyPIP (3)
  13. SyncOne (3)
  14. Space-Ed (3)
  15. Yattle (3)
  16. To Tag It (1)
  17. Buzz Tagz (1)
  18. Wiggley Tagz (0)
  19. i89 (0)
  20. Chipmark (0)

Why Use Social Bookmarking?

Every time you add a bookmark to one of your pages in one of these sites you create a backlink. If you bookmark every piece of content you create in all of these sites you can build a lot backlinks over time.

For the purposes of backlinks, you want to make sure that the bookmarking sites provide a real, do-follow link. This rules out the biggest of the bunch - Delicious as it is no-follow. I found lots of big no-follow sites and I also found several that don’t provide real backlinks - they use their own form of dynamic link which does not count as a backlink.

One other thing to be aware of is that even though these are your personal bookmarks, you need to ensure that they are public - that way other people (Google really) can find them. But be careful, some bookmarking sites such as Connotea have a specific niche and probably wont appreciate your toenail clipping bookmarks.

Some Notable Additions

There are some bookmarking sites that are either nofollow or they use a dynamic link structure. However, even a nofollow link can be valuable to some extent because Google is not the only search engine and there is also the issue of human readers. In the case of particularly big sites such as Delicious, those bookmarks often get copied to many other places so one nofollow link in delicious could actually result in about a dozen links elsewhere though this tends to happen only with popular links.

In the next section of this post I point you towards several services that allow you to bookmark at many sites all in one go. Under these circumstances adding your links to a few extra sites can take just a few seconds more so for that reason I have also listed below a few extra bookmarking sites that don’t offer real dofollow backlinks but are very high profile and worth using under those circumstances:

  1. Delicious (8)
  2. Furl (8)
  3. Blinklist (7)
  4. Folkd (7)
  5. NetVous (6)
  6. Simpy (6)

Speeding Up the Bookmarking Process

It can take time to visit all of these sites individually, and type in the details multiple times so there are various tools to help you:

Social Marker

SocialMarker is a pretty useful web application that allows you to type in the details (name, url, tags, description) etc just ones and then it brings up the submission pages for each site you have selected and you just click through them very quickly.

Most of the sites I mention in the list are supported by Social Marker and it is regularly updated. It’s not without it’s flaws however - sometimes it misses out information and you’ll find a submission page without tags for example so do have a good over what you are submitting for each site.

There are some other similar services too such as Social Poster, and the boys at the Thirty Day Challenge are also working on one.

Firefox Tabs

For the other sites that aren’t supported by Social Marker, I have them all bookmarked in a folder in Firefox and I simply right click on that folder and select ‘Open in Tabs’. This closes any existing tabs (use the Session Manager plugin if you want to save them) and opens one tab for each site. Then it’s pretty quick to plow through each one using the keyboard shortcut as described above to populate the information.

Using these methods I can bookmark a page on all the sites in under 10 minutes.

How to Bookmark For SEO

The purpose of this exercise is to generate backlinks to our content pages that help them rank better in Google. I’ll assume that each piece of content is optimised for some keyword. There are usually three places where you can add information:

  • The title
  • Tags
  • Description

Make sure your keyword is in all three of them. Note that the title especially usually becomes the anchor text that is used in the resulting link so the title is arguably the most important element to get right.

Popularity: 67% [?]

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