One way backlinks to the pages of a domain give it authority in Google over time. One strategy to gain these backlinks is to bookmark your content in social marking sites that do not use the ‘nofollow’ tag. Generally speaking, the higher the PageRank (PR) of the site, the better.

Here’s 20 such sites that I have been using (PR in brackets):

Note: Please keep the submissions of new sites coming and I will check them out but note that I will only include sites on this list that do not have voting.

  1. Mister-Wong (8)
  2. Backflip (6)
  3. Spurl (6)
  4. Feedmarker (6)
  5. LinkaGoGo (5)
  6. MyLinkVault (5)
  7. Connectedy (5)
  8. SpotBack (5)
  9. A1 Webmarks (4)
  10. OYAX (4)
  11. TeDigo (3)
  12. MyPIP (3)
  13. SyncOne (3)
  14. Space-Ed (3)
  15. Yattle (3)
  16. To Tag It (1)
  17. Buzz Tagz (1)
  18. Wiggley Tagz (0)
  19. i89 (0)
  20. Chipmark (0)

Why Use Social Bookmarking?

Every time you add a bookmark to one of your pages in one of these sites you create a backlink. If you bookmark every piece of content you create in all of these sites you can build a lot backlinks over time.

For the purposes of backlinks, you want to make sure that the bookmarking sites provide a real, do-follow link. This rules out the biggest of the bunch - Delicious as it is no-follow. I found lots of big no-follow sites and I also found several that don’t provide real backlinks - they use their own form of dynamic link which does not count as a backlink.

One other thing to be aware of is that even though these are your personal bookmarks, you need to ensure that they are public - that way other people (Google really) can find them. But be careful, some bookmarking sites such as Connotea have a specific niche and probably wont appreciate your toenail clipping bookmarks.

Some Notable Additions

There are some bookmarking sites that are either nofollow or they use a dynamic link structure. However, even a nofollow link can be valuable to some extent because Google is not the only search engine and there is also the issue of human readers. In the case of particularly big sites such as Delicious, those bookmarks often get copied to many other places so one nofollow link in delicious could actually result in about a dozen links elsewhere though this tends to happen only with popular links.

In the next section of this post I point you towards several services that allow you to bookmark at many sites all in one go. Under these circumstances adding your links to a few extra sites can take just a few seconds more so for that reason I have also listed below a few extra bookmarking sites that don’t offer real dofollow backlinks but are very high profile and worth using under those circumstances:

  1. Delicious (8)
  2. Furl (8)
  3. Blinklist (7)
  4. Folkd (7)
  5. NetVous (6)
  6. Simpy (6)

Speeding Up the Bookmarking Process

It can take time to visit all of these sites individually, and type in the details multiple times so there are various tools to help you:

Social Marker

SocialMarker is a pretty useful web application that allows you to type in the details (name, url, tags, description) etc just ones and then it brings up the submission pages for each site you have selected and you just click through them very quickly.

Most of the sites I mention in the list are supported by Social Marker and it is regularly updated. It’s not without it’s flaws however - sometimes it misses out information and you’ll find a submission page without tags for example so do have a good over what you are submitting for each site.

There are some other similar services too such as Social Poster, and the boys at the Thirty Day Challenge are also working on one.

Firefox Tabs

For the other sites that aren’t supported by Social Marker, I have them all bookmarked in a folder in Firefox and I simply right click on that folder and select ‘Open in Tabs’. This closes any existing tabs (use the Session Manager plugin if you want to save them) and opens one tab for each site. Then it’s pretty quick to plow through each one using the keyboard shortcut as described above to populate the information.

Using these methods I can bookmark a page on all the sites in under 10 minutes.

How to Bookmark For SEO

The purpose of this exercise is to generate backlinks to our content pages that help them rank better in Google. I’ll assume that each piece of content is optimised for some keyword. There are usually three places where you can add information:

  • The title
  • Tags
  • Description

Make sure your keyword is in all three of them. Note that the title especially usually becomes the anchor text that is used in the resulting link so the title is arguably the most important element to get right.

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