First off, a blog (otherwise known as a weblog) is a more user-friendly, mini version of a website. Content is normally posted on a regular basis – yes, sometimes even daily such as this one on Internet Marketing Insights.
Blogs are often created through specialized content management software (CMS) that enables instant publication, and are somewhat sophisticated, in the sense that users can publish their content on the Internet with just one click of the mouse!

Because of its simplicity and user-friendly features, blogs have become an overwhelmingly popular tool these days, amongst the online community. Indeed, unlike a website, all it takes is just around 10 minutes to create a personalized blog for yourself!

Blogs are now getting spidered and indexed faster than a website, due to the amount of relevant, up-to-date content they contain. Search engine giant Google, has even made available a specialized search function for blogs.
Additionally, blog content may be syndicated and aggregated into RSS readers, which will give them wider exposure. It’s no wonder online marketers are taking advantage of all these benefits a blog offers! Imagine the traffic a blog can bring to your website!

So what you want to do is sign up for a free blog at either
http://www.blogger.com or any of the top free blogging sites you can find out there. Set up your blog url so that it reflects your niche. For instance, if your expertise is in Franchising, you can name your blog ‘franchisingexpert.blogname.com.’ You can also give your blog the same name as your website.

What should I blog about? Simple. Since a blog is personalized and usually adopts a friendlier tone, you could for instance, write on all of your experiences in the franchising arena. Make sure you insert the link to your website in between paragraphs and at the bottom of each post. If they find your posts lively and helpful, readers are very likely to click on the links you provide. This leads to more traffic and exposure for your website/affiliate link, etc.

numerous blog directories out there. Here is a list to get you started:
http://www.blogcatalog.com/
http://www.bloggernity.com/
http://www.blogarama.com/
http://blogtoplist.com/
http://www.photarium.com/
http://www.photarium.com/
http://www.iblogbusiness.com/
http://www.sphere.com/


This method will not only help popularize your blog to the masses, but also bring you dozens of one-way incoming links, which in turn will boost your ranking in blog search results!

Clarence Wang

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