When initially doing keyword research and competition research we’re looking at the numbers. We want to know how much traffic potential the keyword has, how much competition it has, what the AdSense CPC is if we’re doing AdSense but rarely do people think ahead to the content creation part. Some keywords are naturally more difficult to write for than others so for some of those awkward one, I hope this guide helps.

Keywords That Don’t Make Sense

When people go to a search engine and starting typing in words, often they will start with a broad search and when that brings back too many irrelevant results they narrow it down by adding extra keywords. What this often results in, are keyword phrases that don’t read well - they can’t be used naturally in a sentence. For example, somebody looking to buy a mobile phone might start off by typing mobile phone and then, add the word buy to the end of it, resulting in mobile phone buy. This keyword probably has a ton of traffic but its much more difficult to write for than the more intuitive, buy mobile phone.

When doing my keyword research if I have a long list of keywords then I’ll tend to skip these ones but if the numbers are very tempting or there are not many competitive keywords in that niche, then creatively writing for these tricky keywords might be the only way into a competitive market.

The solution is the creative use of punctuation. In Google, punctuation characters such as periods and commas do not count, so the phrases mobile phone buy and mobile phone. Buy are the same in the eyes of Google. For example, if I was writing a title for this keyword I might try something like:

Everyone Needs a Mobile Phone! Buy the Best You Can

Of course, this is not ideal as the keyword is in the middle and not at the beginning, but it’s better than not being able to target the keyword at all.

Keywords That Are A Single Topic

In my earlier post on content research I was advocating the creation of multiple unique articles rather than writing a single article and then re-writing it multiple times. My reasoning for this is that when you write completely unique articles you use different words which means that you get the chance to grab more long tail traffic. If you take one article and re-write it a bunch of times, the actual words used within the article are likely to be highly similar so the keyword net that you can cast won’t be quite as broad.

So, what do you do in those odd cases where the keyword itself simply doesn’t lend itself to multiple topics; when it is a topic in itself? For example, a phrase I’ve seen used before is “how to build a deck”. Now I don’t know much about deck building but I’m assuming that there is pretty much only one way to build a deck so it would probably be difficult to write a dozen different articles on it.

What I would do in this situation, is create a very large article and break it into as many parts as were needed, and title each one similarly, eg “How to Build a Deck, Part #1″ and so on.

Keywords With Little Content

In my previous article  I showed you several ideas of where to look for content so hopefully you have plenty of topics to write about in order to target your keyword. The ideal situation would be that you can write something unique for each article so that you can grab extra long tail traffic for each one but if you’re really struggling to come up with enough unique ideas then you may have to resort to rehashing similar content in creative ways.

1. What is [keyword]
2. Why is [keyword ] important
3. Where to find [keyword] on the Internet
4. Looking for [keyword]
5. The best to find [keyword]
6. Top 5 things to remember when looking for [keyword]
7. Top 3 [keyword] tips
8. [keyword]
9. Information about [keyword]
10. What is [keyword] so useful

Obviously they won’t all be appropriate for every keyword. You can’t write a “what is” article if your keyword begins with a question for example but hopefully this list will give you a little starting point.

Other Ideas?

I’ve only put three examples here and offered my own solutions to them, but I’d be delighted to hear your ideas on this topic. Have you had trouble writing for certain types of keywords? If so, what did you do about it? Do you have any alternatives for the suggestions I have made here?

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